We like our logo. Does it all have to change?
No. Quite often the logo is fine and the problem is everything around it. We will tell you honestly if a redesign is not what you need.
How do we keep this consistent once you are gone?
That is what the templates and the short guidance are for. If your team cannot maintain it, the work has not really been done.
Is a rebrand worth it for an organization our size?
Sometimes not — and that is a real answer we give. Book a review and we will tell you where your money is better spent.
Do we have to do a website with you to do the brand?
No. Brand work is scoped on its own all the time — often before there is a site to put it on, which is the easiest order to do it in. If a site is coming later, we build the identity so whoever makes it has what they need.
What does a brand project cost?
Most land between $2,000 and $10,000, depending on how much has to be applied and how many templates you need. A mark, type and colour with a short guide sits at the low end; a full system applied across a site, signage and print sits at the high end. Fixed price, in writing, before anything starts.