Client work ·2026
Arielle Rae Hastings Therapy
A brand new psychotherapy practice, designed end to end to reflect the consistent feeling of safety and support.
- Brand development
- Custom furniture
- Web presence
- Positioning
- Local SEO
- Analytics
The situation
Therapy is a high-trust, high-hesitation decision.
Arielle trained at the California Institute of Integral Studies with an emphasis in expressive arts therapy — a genuine differentiator in a field where most practice sites read the same. Starting a private practice meant being findable and credible before anyone would reach out, and doing it in a way that felt warm rather than clinical. The first step had to feel small.
What we did
Design the trust, then design the first step.
Positioning & content
Built the site around expressive arts therapy as the differentiator — movement, metaphor, story, sound — written in her own voice rather than clinical boilerplate.
Design & build
Warm, calm, and fast on a phone, with accessibility designed in from the first sketch rather than retrofitted.
One conversion path
A free review as the single next step on every page, framed as a low-commitment way to find out whether it's a match.
Measurement with consent
Analytics behind a consent banner, so the practice can see what's working without compromising visitor privacy — which matters more here than almost anywhere.
Where it landed
Findable, understandable, bookable.
The practice now has a home base that explains an unfamiliar modality in plain language, states who it's for — teens, students, young adults, parents, and professionals — and routes every visitor to the same low-stakes first step. The site is content-managed, so Arielle can keep it current herself.
What this project was
- Brand design A look that matches who you are, applied consistently everywhere people meet you. Recognisable, not fashionable.
- Web Design & Development We take your full online presence into account, design a website that reflects your business goals, then connect the channels your customers exist in to ensure that you are visible, available, and accessible.
Want this kind of clarity for your organization?
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