The Digital Presence Plan
One plan, wherever you're starting.
We grade what exists, design what's missing, and hand you a prioritized 90-day roadmap for a presence that finds, earns, and keeps your community — honest about what you can do yourself.
Quoted in writing after the free review · 10 business days · free re-score at 90 days
Step one is free
Every plan starts with a conversation.
The free 30-minute review is where we map your current situation and define what your plan needs to cover — a live site, scattered fragments, or nothing yet, it all works. The plan engagement picks up exactly where that conversation ends, so nothing is asked twice.
Wherever you're starting
You already exist online. The plan puts you in control of it.
Organizations accumulate an online presence whether they build one or not: an auto-generated Google Business Profile, a Yelp stub somebody seeded, directories that scraped your paperwork, a confusable competitor ranking for your name. The plan begins with a fragment scan that finds all of it — then grades everything you actually control against the same 40-check standard we hold every presence to.
What you get
Six deliverables. A plan, not a pep talk.
Presence Scorecard
Forty checks across Visibility, Trust, Conversion, and Systems — graded where things exist, set as build targets where they don't. The headline is your bottleneck, not your average.
Entry Point Map & Plan
Every channel where you exist (or should), how they connect, which to build next, and which to deliberately skip.
Top 3 Priorities
Your biggest money leaks — or launch priorities — in plain language, with a dollar estimate of what each costs you per month.
90-Day Roadmap
Every move, in order, tagged DIY (you can do this — here's how) or Project (worth hiring out). About a third is typically DIY.
Baseline & Measurement
Your "before" picture, with analytics and conversion tracking set up or verified — so improvement gets measured, not guessed. Free re-score at 90 days.
Plan Walkthrough
A 60-minute live presentation of everything, in language you can act on. Bring whoever makes decisions.
Wondering what this looks like in practice? See client work →
What arrives
One page of it, so you know what you are buying.
The scorecard runs to four categories and forty checks. This is the summary page and the first three rows of the roadmap — enough to see the shape of it, the language it is written in, and where the DIY line falls.
Digital Presence Plan — Scorecard
Cedar & Stone Landscaping
The bottleneck You are winning the search and losing the handoff. Visibility is your strongest category and conversion is your weakest, which means you are paying — in time and in rank — to deliver people to a door that does not open on a phone.
| Category | Score | What it means |
|---|---|---|
| Found | 8 / 10 | Ranking and profiles are in good shape. Directories are thin. |
| Trusted | 5 / 10 | Real proof exists — 47 reviews, good photography — none of it on the site. |
| Chosen | 3 / 10 | Mobile contact form is unusable. No second way to reach you. |
| Kept | 4 / 10 | No follow-up after an enquiry. Nothing brings a past customer back. |
90-day roadmap — first three
- DIY Week 1 Replace the contact form with the theme’s native block. Test it on an actual phone.
- DIY Week 2 Claim the Houzz profile carrying six customer photos. Add your own.
- Project Weeks 3–6 Rewrite the homepage around the design-build work and the neighborhoods you serve. Put the reviews and the photography on it.
Everything tagged DIY is free and yours to do without us — that is roughly half of a typical roadmap. Project rows are quoted separately, and you are under no obligation to have us do any of them.
How it works
A free conversation, then ten business days.
| When | What happens |
|---|---|
| Before day 1 | Free 30-minute review — where every plan starts: we map your situation and scope what the plan needs to cover. |
| Day 0 | Intake questionnaire — about 20 minutes on your goals and audience, plus account-access guides. |
| Days 1–6 | Fragment scan, channel grading against the 40-check standard, and conversion-path work for each audience you serve. |
| Days 7–9 | Plan assembly. |
| Day 10 | 60-minute walkthrough. Written plan delivered — yours to execute with anyone. |
Made to fit
The plan adapts to how your world actually works.
- Nonprofits: donor, volunteer, and grantmaker paths planned separately; Candid/GuideStar presence; and a Google Ad Grant check — $10,000/month in free search ads most organizations leave unclaimed or misconfigured.
- Professional practices: directories like Psychology Today and Healthgrades often out-traffic your website. We plan them first — with review guidance built around what your ethics code allows.
- Local businesses: the Google Business Profile, the directories your trade actually uses, and reviews — the places a nearby customer meets you before your website gets a look. Plus whether someone can reach you from a phone at eight in the evening.
Pricing
Quoted in writing after the free review. Everything included.
One quote covers the whole plan — all six deliverables, the 90-day roadmap, and the free re-score at 90 days. We quote it from your situation after the free review, in writing, before anything starts.
Ready to build afterward? Web channels, content, and brand work are scoped straight from your plan — by us or by anyone you choose.
Questions
The things people ask first.
What does the plan cost?
Every plan is quoted from your situation after the free review — no surprises, and the quote is in writing before anything starts. Ask us and we will tell you straight.
What happens on the free review?
Thirty minutes, nothing to prepare. We map your current situation — live site, fragments, or an idea on a napkin — and define what your plan needs to cover. You leave with an honest read and the single most important next move, whether or not you buy the plan.
I have little or nothing online. Is this still for me?
Yes — that is simply where the plan starts. You almost certainly exist online anyway: an auto-generated Google listing, a directory that scraped your registration, a review-site stub. We find those fragments, and the plan becomes your build sequence instead of a fix list.
I already have a website and profiles. What do I get?
A graded read on all of it. Every channel is scored against our 40-check standard — visibility, trust, conversion, systems — your biggest money leaks are costed in plain dollars, and the roadmap tells you what to fix first and why.
Do I have to hire you to execute the plan?
No. Every roadmap item is tagged either DIY — with a guide so you can do it yourself, free — or Project, if it is genuinely worth hiring out. Roughly a third of a typical roadmap is DIY. The plan and all findings are yours either way.
How long does it take?
Ten business days from intake to walkthrough, after the free review. You get the full written plan plus a 60-minute live walkthrough — and a free re-score at 90 days so progress is measured, not guessed.